Iconic and well-loved British brand, Laura Ashley Ashley has been a favourite for home décor around the world for almost seventy years. It was mostly likely one of the first fabric shops that you might remember going into as a child. I certainly remember my mum taking me into Laura Ashley and looking at the rolls of beautiful fabrics. My memory was that all the colours were soft pastels that were so gentle.
And now I have them in my shop!
The new fabric collection sees the return of the iconic prints, as well as beautiful new designs inspired by the rich heritage of the Laura Ashley archive. Featuring elegant florals, swirling patterns and contemporary digital prints on sumptuous viscose linens, textured weaves and more, the versatile range will bring unrivalled elegance and timeless sophistication to any interior and we are so excited to have the books as an addition to our collection at our Horsell shop.
Commenting on the partnership, Simon Brodin, Managing Director at Ashley Wilde Group said,
“Our new relationship with Laura Ashley marks the beginning of a very exciting collaboration for Ashley Wilde; our brands share so much in terms of heritage and quality. It is a pleasure to work with the stunning prints that Laura Ashley is famous for and bring them to life through soft furnishings for the home. This collaborative collection is something we are very proud of.”
Poppy Marshall-Lawton, Head of Brand & Partnerships at Laura Ashley said:
“Ashley Wilde was the perfect choice of partner to relaunch the Laura Ashley soft furnishing collections. They have a fantastic design ethos and many years of experience creating beautiful product ranges for other leading interior and designer brands.”
